Providing journalists with story ideas that are newsworthy greatly increases the chance of getting news coverage. So, what makes a story newsworthy?

BlogKasey CorynDecember 7, 2021media relations, news coverage, public relations

3 ways to improve your B2B social media

The following tips can help you create a polished, professional footprint for your B2B brand that is sure to engage your followers and attract new ones.

BlogKasey CorynAugust 31, 2021

How to prepare for a media interview

So, you’ve secured a media interview – now what? Here are three ways to prepare for a media interview.

BlogKasey CorynJune 9, 2019PR, media relations, Media Interview, public relations, publicity

Communities share stories of long-lasting love

Watermark Retirement Communities had no shortage of stories to share this Valentine’s Day.

3 Reasons your company should be blogging

While creating and maintaining a company blog may seem like a daunting task, there are a number of benefits.

BlogKasey CorynFebruary 20, 2019blog, SEO, website, 3 reasons your company should be blogging

3 Lessons from the Tampa Bay Lightning

I recently attended an event featuring the Tampa Bay Lightning’s Communications team. Here are a few takeaways from the event.

BlogKasey CorynMarch 27, 2018PRSA, Tampa Bay Lightning, Professional Development

What I learned in my first year of business

It’s hard to believe that I started KB Communications a little over a year ago. Here are a few things I’ve learned.

BlogKasey CorynJanuary 10, 2018

Senior living communities highlight success after Hurricane Irma

Weathering Hurricane Irma was nothing short of monumental for Watermark Retirement Communities’ three Florida communities.

Blog, Case Studies, Media RelationsKasey CorynNovember 20, 2017media relations, senior living

Why you should hire an Independent PR pro

So, you’re interested in working with a public relations team? Working with an independent PR practitioner can have its perks.

BlogKasey CorynAugust 2, 2017public relations, independent practitioner, Tampa

Senior living provider sees increase in media coverage

Watermark Retirement Communities has no shortage of incredible stories and potential news items to share.

Blog, Case Studies, Media RelationsKasey CorynJune 26, 2017media relations, senior living

4 Benefits of regular news coverage

Getting in the news can have a number of benefits for your organization or non-profit. Here are just a few.

BlogKasey CorynJune 14, 2017news coverage, public relations, publicity, PR

3 ways nonprofits can get free local publicity

With a little know-how and a bit of resolve, even organizations with little or no budget can make their way into the local news.

BlogKasey CorynMay 10, 2017nonprofit PR, free publicity, local news, nonprofit

What is public relations?

Ask any two public relations professionals what they do and you’re bound to get a different answer. Despite our differences, we all have the same purpose – to connect people.

BlogKasey CorynApril 11, 2017what is public relations, public relations, PR terms

Dentist grows practice with blog

New to the blogging world, Dr. Larry Saylor hired me to ghostwrite his blog and create a resource that would educate individuals about their dental health.

Blog, Case Studies, Content MarketingKasey CorynApril 11, 2017content marketing, blog

3 tips to improve your writing

Not everyone is a naturally gifted writer. But it doesn't take a degree in English to improve your writing and enhance your communication.

BlogKasey CorynMarch 29, 2017writing tips, connect, copywriting, communicate, content marketing

Local nonprofit finds its voice

Tampa-based nonprofit BeHomebase formed in the summer of 2015 and needed a clear voice to share their message.

Copywriting, Case Studies, BlogKasey CorynJanuary 11, 2016copywriting, video

Local company lands front page news coverage

Former client A.R. Savage & Son has a long history in Tampa Bay that dates back to the 1800s. This made for a unique story opportunity and landed them front-page news coverage in the Sunday paper.

Media Relations, Case Studies, BlogKasey CorynFebruary 8, 2015media relations, guest columns